Al Dee

Al Dee supplies the city with equipment. He is a hotshot guy who wants to be the only merchant on Rookgaard and is therefore called Mad Al. He is an allusion to German supermarket Aldi. His brother Gree Dee, who works in Yalahar, is an Equipment Shopkeeper as well. He may be related to Barnabas Dee, sorcerer from Rathleton.
Signs advertising Al Dee's wares can be found in many strange and obscure places, including the following:
In the Rat cave nearest to him there is a sign that says:

You read: Buy ropes at Al Dee's shop.

There is another one near the bridge crossing to the western wilderness area:

You read: Never enter dungeons without a rope or you may be lost forever.
Al Dee's shop - come to where the ropes are!

Deep in the dungeons of Rookgaard there is a sign that tells:

Feeling alone in the dark?
Is your torch running out?
Al Dee's shop - come to where the torches are!

Another sign deep in a cave says:

You read: Feeling lost?
Would you give all your gold for a rope now?
Al Dee's shop - come to where the ropes are!

Next to Al Dee, there's a blackboard on which is written the following:

You read: GENERAL EQUIPMENT:
rope, torch,
bag, backpack,
scroll, sickle,
shovel, pick, scythe,
fishing rod

Talk to him to start the Pick Quest.